On April 22, 2026, KRC participated in the ceramic exhibition hosted by Hongyu Ceramics in Tanzhou, Foshan. Marking the second consecutive year of collaboration, KRC was invited to attend and signed a renewed strategic cooperation agreement with Hongyu Ceramics. This renewal signifies that the cross-industry partnership between the two parties has entered a new stage of deeper and broader collaboration.
The press conference was themed “2026 Youth Offensive.” KRC Director Mars Kang led the core team members to attend and take part in the signing ceremony. During the event, they reviewed the achievements of their first year of cooperation, which included multiple motorsport marketing and brand collaboration projects. From participating in series such as GTWCA, China GT, and China F4 to integrating online and offline communications, the partnership generated market responses that exceeded expectations. The passion and vitality demonstrated by KRC in the racing field aligned perfectly with the brand spirit of Hongyu Ceramics. This shared value system has enabled close cooperation and laid a solid foundation for future collaborative development in areas such as brand partnerships and event promotion.
A new season brings a new image and new momentum. Moving forward, Team KRC and Hongyu Ceramics will use the speed and passion of the racetrack to jointly write a new chapter in their cross-industry strategic partnership.
